Let’s talk talent attraction. Hint: it starts with your employer brand.

Talent attraction is a big challenge for leaders around the world. But what if we told you there was a way to turn your organisation into a talent magnet?

While attracting the top talent isn’t easy, it is possible if you put in the work to curate a positive culture and employee experience. By understanding your employer brand and making it as impactful as possible, you can encourage people to line up for a role at your organisation.

Still feeling a little confused about the real attraction challenge and what you can do about it? Here’s what you need to know. 

What’s the challenge?

The talent market is undergoing major upheaval, with 69 percent of leaders saying they can’t find skilled employees fast enough. 

To make things worse, a post-pandemic mindset shift is prompting about 20% of employees to leave existing roles behind. 

Fortunately, this news isn’t all doom and gloom for organisations like yours. In fact, this challenge represents a great opportunity for you to hone your employer brand and attract better talent than ever. 

The talent attraction solution

You’re always recruiting, even when you’re not hiring. 

By understanding and promoting your employer brand, you can start showcasing the value of your organisation to current and future employees.

It’s time to start tackling talent challenges with a marketing mindset.

Right now, employees are looking for growth opportunities at organisations they can be passionate about supporting. Employees want strong leadership and personalised benefits in teams where flexibility is on offer, with 61 percent of employees prioritising work-life balance.

So what can you do?

The key to attracting – and retaining – top talent lies in the brand you build around your organisation’s work culture and employee offering. 

Long before you need to hire, you need to develop an employer brand identity that lets people know what your organisation can do for their personal needs and career goals. A positive, proactive employer brand will make your organisation a go-to destination where employees know they can make a difference.

Talent engagement is a long game. Start early, be honest, and build a brand that connects. 

Need help attracting talent to your organisation?

Are you keen to enhance your employer brand but feeling unsure of where to begin? 

Contact Heart Talent, and find out how we can help your organisation stand out from the crowd and engage, retain, attract, and delight the best talent in the country.