The consumer holds the power, period.

PS: The talent you want to hire IS the consumer.

Good recruitment is part consulting, part storytelling, part marketing, part coaching, and sometimes, part counselling.

The conversations and relationships a recruiter has are a privilege.

We love this work because it’s the human part of business. 

It’s unfortunate that recruitment is often seen as a burdensome process.

Recruitment is an opportunity. Not a transaction.

Recruitment is the start of a professional relationship.

Think: Open, two-way communication. Easy, transparent access to all of the information each individual needs in order to make an informed decision about whether the fit is right for them.

Talking someone into attending an interview = rarely ends well.

Hiring managers being pushed to interview people who aren’t a match to the brief = should never happen, period.

An interview taking place without explicit alignment between what the employer is offering and what the candidate is looking for (salary, flexibility, remote and flexible working, remit and responsibilities, growth opportunities, benefits) = madness.

Every conversation with a potential employee must start with understanding motivations and individual expectations. 

Employers don’t ‘acquire’ talent. Recruitment is marketing.

Your product is the job you want the right person to choose, and keep.

The consumer is the talent you’re trying to attract. At the end of the day, they choose.

For support with talent attraction or a confidential chat about your talent strategy and how to leverage key opportunities in the era of talent, get in touch with Cynthia Harris.

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The state of NFP employer branding: Job advertising