Are you top of mind for talent?

Before you need to hire a new team member, ask yourself, are you top of mind for your ideal audience?

Today’s hiring market is competitive. If you want to attract the best employees to join your organisation, you need to think ahead about how you can be a brand talent are attracted to. Then, when it comes to hiring, you’ll need to market your jobs in a compelling way.

When you think of recruitment as a selling exercise and back this up with a proactive employer brand, you’ll be on the front foot when you need to hire. 

What if a job was a product?

When people make big purchases, their buying decisions are driven by top of mind and word of mouth. Changing jobs is no different.

If you want talent to engage with your organisation and consider joining your team, you need to place your brand in front of the right audience - and take every chance to enhance the reach of social proof.

At its core, recruitment is selling. When you treat a job as a product, you can develop a mindset that helps you market your organisation and the value it can provide.

In the hiring market, employees are consumers. They buy into your brand and your employee offer based on how you articulate your value proposition and employee experience.

How to reach top talent

The truth is, the best talent is already employed.

According to LinkedIn, 30% of global talent are actively seeking new opportunities. That leaves 70% of the workforce as passive talent, who might not be job hunting but could be interested in making the switch to the right role.

In order to connect with the best people, you need your organisation to be top of mind, reaching talent through where they spend time – social media, online communities, network connections and peer groups. 

Regardless of whether you’re currently hiring, being top of mind is powerful. With authentic, compelling content, you’ll make your brand memorable. Attractive. Worthy of following.

Highlighting your employer brand

Being top of mind for talent starts with your employer brand. Your employer brand begins with understanding the value you provide to your people.

Once you know what you can offer, you need to communicate it clearly. Show up. Be known. Stand out. 

In the era of talent, you’re always recruiting, even when you’re not hiring. Every day is a chance to show people that you’re a great choice. 

Connect with us

Feeling unsure of where to get started when it comes to employer brand? Contact the Heart team to find out how we can help.