How to research your employee experience

Understanding your employee experience is the key to knowing your employer brand and creating a talent strategy that works. 

But where should you begin? For many leaders, the prospect of researching employee experience can feel daunting. You know it’s important to learn more about the experience you offer, but you don’t know how to get honest insight from your team.

Heart can help. Here is a brief overview of what it takes to research employee experience at your organisation and turn what you learn into action.

Think like a marketer

When it comes to talent, you need to think like a marketer, and smart marketers start with insights.

A recent Workfest study found that for more than 60% of organisations, talent retention is more challenging than talent attraction. This is why employee experience matters.

The employee experience you deliver controls the impact your organisation has on its people. This can affect your work culture, your employer brand and your ability to achieve your purpose. 

In a world where recruitment is marketing, you need real, tangible insights that help you understand your employee experience, not just anecdotally but in a data-driven capacity too. 

The more you know about the experience you provide and the impact this has on your people, the more you can do to adopt positive change.

No matter how great your current employee experience is, there is always room for improvement.

With the right insights to support you, you can enhance your offer and plan to get more out of your team.

Plus, you’ll know exactly how to market your experience to new people, helping attract active and passive talent alike in support of a bold, brilliant team expansion approach. 

Power in conversations

Did you know that 85% of employees are not engaged at work, according to recent Gallup research?

This information is critical to helping you understand your team and build a workplace where engagement thrives. This is the kind of information you can only gain from meaningful communication with your people.

There is power in having clear, honest conversations about your organisation. There is power in making time to listen to employee voices and in being willing to receive feedback, even if it hurts. 

Communication is at the heart of good employee experience research. Your employees are experts on what it’s like to work as part of your organisation. 

Listen. Learn. Evolve. When you are guided by your people, you can always strive to do better.

The value of an external perspective

Sometimes, it can be hard to see the forest for the trees.

When you’re embedded in your organisation – and the experience it offers – you may find it difficult to think objectively or critically about what you could improve.

This is where we come in.

You don’t have to research your employee experience on your own. In fact, gaining an unbiased external perspective can be invaluable in helping to gain real insights that you can use to enhance your employer brand.

At Heart, we use our decades of experience and advanced understanding of talent to look beyond face value and get to the core of your employee experience.

We start conversations that lead organisations in the right direction. We conduct research that helps leaders understand their teams for now while mapping out a clear developmental plan for the future.

Get help from Heart

Are you feeling confused by employee experience research demands? 

Are you wondering how to implement what you’ve learned? Contact Heart Talent today, and find out more about what we can to help.