It’s time to get social with recruitment

Social media has the power to revolutionise your recruitment.

More than 82% of Australians are active social media users, so plenty of scope to help you reach and attract the top talent in your space!

On social media, you can share your employer brand with the masses and take control of your talent engagement. Over time, you’ll start to build an audience of people who are engaged with your organisation and what it has to offer.

What is social recruiting?

Social recruiting is an essential part of your talent strategy. You can connect with a targeted audience and provide real insight and authenticity to make your organisation stand out. 

Instead of waiting until you have an active recruitment campaign, you can use social media as the foundation for an always-on approach to recruitment. By consistently highlighting your employer brand, you’ll build a reputation for your organisation. And that’s not to mention easy integration of social proof to show off your employee experience offers. 

When you’re ready to expand your team, you’ll already have done the hard work of establishing an audience, and you’ll have access to better talent than ever before.

Why go social? Here are the benefits

Glassdoor reports that 79% of job seekers use social media to search for new opportunities.  Our research also found that talent prioritise social networking sites over traditional job boards.

Social platforms are becoming an increasingly popular tool for talent attraction, with LinkedIn, Facebook and Twitter taking the lead. Social recruiting provides an easy way to treat recruitment as a marketing exercise, targeting the right audience and focusing on relationship building. 

Even when people aren’t actively looking for new roles, social media allows you to develop appeal, with 80% of employers citing social recruiting as a key source of passive candidates. Your social presence also offers a chance to show off your company culture and the fundamental aspects of your employee value proposition. 

You’re always recruiting, even when you’re not hiring. Social media can help you share your message, shouting loud and clear.

How to get started with social recruiting

Making a start on your social recruiting approach doesn’t have to be complicated. 

When you have a clear, authentic EVP and employer brand narrative, you can bring this into your social presence, aiming for brand awareness and building an engaged community. You’ll need to work consistently to produce content that provides value to your audience and encourages opportunities to create and participate in a conversation. 

Get to know your audience, and understand what talent wants. Involve your existing team as part of your social media strategy, using employee influencers to provide social proof that demonstrates what makes your organisation a great place to work. 

Be specific and purposeful about your message. Let your mission take centre stage in your communications, and don’t forget to leverage a range of popular social media platforms to boost your digital reach.

Ready to hire and need a little extra help to find the right people? You can use paid social media ads to supplement your organic marketing efforts and diversify your applicant pool.

Need help taking on social media to attract top talent?

We know the value of social in effective recruitment - all of our recruitment campaigns focus on social.

Looking for more insights about talent attraction and engagement? Check out our employer resources.