Marketing-led recruitment: The results
Hello, Cynthia here! Thanks for checking out the Heart Talent blog.
Most of what we do is talent attraction (aka recruitment), but I was a communications practitioner and copywriter first; which means I’m fairly obsessed with good content. Also, recruitment is marketing and content drives marketing, so there’s that.
Anyway, the purpose of this blog is two-fold:
to assure you, dear audience, that all content you’ll find here is human-generated (no ChatGPT)
to share the latest collection of data which tells our story about modern, marketing-led recruitment.
Marketing-led recruitment: The results.
Although I’m a words person, I know numbers are powerful. I know you need data and facts.
SPOILER ALERT: Our campaigns cut through the noise, outperform the competition and help employers attract the right people, faster.
Here’s our story in numbers.
It’s a privilege to deliver these results for nonprofit organisations.
REACH – Our recruitment campaigns get 2X more views. More eyes on your opportunities.
TRACTION – Heart campaigns get 6X more clicks than similar content. Your jobs, standing out from the noise.
ENGAGEMENT - Our campaigns get 8X more applications than the competition. Eight times more!
QUALITY – We attract 5X more engaged, qualified talent than a standard job ad - in 1-2 weeks.
SPEED – We take you from briefing the signed contract in 18 days, 48% faster than average.
RESULTS – Over 9 years, we have a 95% placement success. This is backed by a replacement guarantee.
Bringing together expertise across recruitment, marketing, content and business; our modern, marketing-led approach works.
Tackling talent challenges
Talent challenges are widely documented. Tenure is down, turnover is up (average 15% across Australia, although one third of employers report turnover at 20% or above). Market dynamics will shift and change, but competition for talent isn’t going away.
Collectively, our relationship with work has changed. Our expectations of an employer and job are not the same as they were in the past.
Will 2025 be the year savvy leaders and hiring teams reimagine their recruitment approach and get better results?
I believe the answer to this is yes.
Astute leaders and employers will adapt and update their talent strategy to meet these challenges.
The latest Gartner report on trends and strategic HR priorities for 2025 suggests the same. It recommends leadership teams:
develop a strong understanding of the talent market, assess job design against candidate priorities
evaluate employer brand strength and job design against competitors'
market jobs and your EVP effectively (to reduce time to fill and attract the right people)
invest in sourcing and branding
analyse employee sentiment.
If this resonates and you want to get results like the above, we can help.
Heart Exclusive is our all-inclusive end-to-end recruitment solution, with guaranteed results.
For the budget-conscious, we have a ‘done with you’ recruitment service - Heart Shortlist.
We’re also working with employers on a consulting basis, helping leaders and people teams review and improve their recruitment approach; understand/leverage their EVP to get better talent attraction and retention results.
For support with talent attraction or a confidential chat about your talent strategy and how to get the results above, get in touch.
