Recruitment is marketing: Why you need a social media presence

Research shows that 57% of modern job seekers use social media to find their next role.

For leaders, a comprehensive social recruiting strategy has never mattered more. By maintaining an active social media presence, you can reach people where they are. You can begin building relationships that support your ongoing talent needs. 

A strong social media strategy will help you attract top talent. Let’s find out how!

Building your network

There are now more than 4.74 billion active social media users, and that number continues to grow. 

Every time you log in to social media, you have a chance to reach a broad audience with your message and your mission. 

At Heart Talent, we know that you’re always recruiting, even when you’re not hiring. The work you put into growing your community is meaningful. It can provide you with instant access to a large talent pool when it’s time to expand your team. 

Driving ongoing engagement

When it comes to recruitment marketing, your employer brand is a product, and talent are consumers. Engagement is everything. 

Studies show that 71% of consumers who have a positive social media interaction with a brand are likely to recommend it to someone else.

By working to drive social media engagement, you can get people interested in your employer brand and establish a positive reputation for who you are as an employer. This can help create brand ambassadors, who spread the word that your organisation is a great place to work.

Communicating employer brand

An incredible 75% of job seekers say they are more likely to apply for a role with an organisation that actively manages its employer brand.

In the modern market, social media is often the best place to target active and passive talent alike. This gives you plenty of opportunities to articulate the strength of your employer brand.

When you learn to communicate your employer brand well, you can give top talent a reason to choose you. In fact, a proactive employer brand can even help you draw people away from their current roles for the chance to join your team. 

Launching a hiring campaign

In a recent Zippia survey, 73% of employees between the ages of 18 and 24 said they had found their last job through social media.

When it’s time to launch a hiring campaign, an active social media presence can help you target relevant, qualified and highly engaged talent fast. This can save you time and money!

Social recruiting gives you the power to rely on long-term marketing to support team expansion. Instead of targeting cold leads on standard job boards, you can share your latest opportunities with a network that already cares about your employer brand. 

Find more insights

Looking for more insights about talent attraction and engagement? Check out our employer resources.