How to use your EVP to attract the right talent.
Recruitment is marketing. To attract the right talent, employers need to stand out and be different (not necessarily better).
LinkedIn reports 76% of hiring managers say attracting the *right* talent is their biggest challenge. Our favourite social media platform for business also reports that a proactive employer brand can deliver 50% more qualified applicants.
So, what are we missing?
The key to helping your organisation stand out as a great place to work is an authentic and compelling employee value proposition (EVP).
An effective EVP has the power to revolutionise your hiring outcomes.
We’re not talking about a list of shiny benefits and a flexible working policy. It’s far more than that.
Are you ready to understand how to develop your EVP and its role in talent attraction? Here’s what you need to know.
What is an employee value proposition?
Your employee value proposition is at the heart of your employer brand. It’s an authentic yet compelling description of your offer to employees - and it starts with understanding the value you provide to your people.
It’s no secret that the employer/employee relationship has changed. What people want and expect from employment is much more than a salary and a nice office environment.
People want to grow and develop their skills. They want to thrive - in life and work. They want to learn from and be inspired by their leaders. They want to choose where and when they work and achieve the right balance of work and life.
Forget thinking about your team as ‘staff’. Your people are consumers of your employee experience and employer brand.
Jobs are products - you have to ‘sell’ your offer to the right people - and keep them engaged. If you want to attract the right people, you’ll have to show up, be known, and stand out.
An effective EVP will sell your organisation and job as a great choice - one people want to buy in to.
You’re always recruiting, even when you’re not hiring.
How your EVP can help you attract talent
A strong, employee -driven EVP is the key to best hiring outcomes.
An EVP that clearly and succinctly explains to prospective employees what you’re offering is your chance to tell your story and give new talent a reason to choose you.
What’s more, a compelling EVP can help you attract people whose values and goals align with your own. If your EVP is well-framed around your purpose and mission, you’ll appeal to employees who care about the same things you do. Studies have shown that this can improve engagement, productivity, and wellbeing at work.
How to create your EVP
Developing your EVP isn’t something that happens in a vacuum. It’s not a one-off job for your people and culture team alone.
An effective EVP must be evidence-based, drawing on recent people research and the insights drawn from asking your people about their experience working for you.
While surveys are great for some feedback, understanding employee experience requires a more qualitative approach. The first step is to engage with your people.
In a market where 63% of recruitment teams report a talent shortage as their biggest problem, effective employer branding (including your EVP) is critical.
Get ahead of the curve by developing an EVP and employer brand content, long before you need new talent.
Ready to tackle your talent challenges?
Employer brand and talent marketing is powerful.
With a rare mix of recruitment, marketing, content development and people and culture experience, the Heart team can help.
We’d love to help you stand out in the crowd and be a brand that connects.
Learn more about our employer brand offer here.