How to get started with employer brand

Only 12% of employees trust what leaders say about the organisations they represent.

That statistic from Harvard Business Review encapsulates why employer branding is important.

Anecdotally, most of the questions we get from job seekers are about what it’s like inside an organisation - culture, people, ways of working, leadership. Most of these aspects of your offer can be communicated via a proactive employer brand.

What is your employer brand?

Your employer brand is the way people experience your organisation. It’s how people feel about working for you and about the value you offer your employees. 

Every time you communicate with talent, people in your team or those eager to join it, you’re establishing brand power that defines your organisation and the way people interact with it.

If you’re strategic about your employer brand, you can offer exactly what employees are looking for and make your organisation stand out from the crowd.

Why it matters

Your employer brand has a huge impact on the way your organisation engages with talent.

When you work to optimise your employer brand, you can develop your understanding of employees interests and demands. You can adapt to a changing job market and make today’s hiring landscape work for you.

With a strong employer brand, you can give employees what they need to love their work and value your organisation.  

How to get started with employer branding

While it’s easy to feel overwhelmed by the prospect of enhancing your employer brand from the ground up, there are simple ways you can get started and make a change. 

Audit your brand

First, you need to understand your brand as it is today. Undertake an honest assessment of your reputation as an employer and perceptions of your organisation among key audiences.

Discover employee experience

Next, it’s time to turn to the people who matter. How do your employees feel about working for you? What do they value and need? An in depth, unbiased research process will uncover incredibly useful data to help you tackle engagement and retention.

Define your value

Now you can turn insights into an authentic brand narrative and define your true value. No fluff, corporate jargon or buzzwords - an evidence-based, genuine and compelling ‘story’ of who you are and what you offer (your EVP).

Create

Finally, it’s time to unleash the power of an authentic, proactive employer brand. Show the world why you’re a great place to work, through the words and stories of your people. Compelling employer brand content is your competitive advantage the talent attraction game.

With a strong employer brand, you’re always recruiting, even when you’re not hiring.

Want to be a talent magnet?

Does a compelling employer brand, authentic storytelling and becoming a talent magnet sound like a great way to tackle your talent challenges? You don’t have to navigate employer brand building on your own - Heart can help.

Get in touch or find out more about our employer brand offer.