What do Gen Z expect from work, and how can you attract the best talent?

Gen Z employees are entering the workforce! 

Leaders who want to build diverse, successful teams need to understand the changing face of work. Gen Z employees want more from their employers, and the best leaders are those who know how to adapt.

Ready to engage, retain and attract great talent to your organisation? Start by understanding the Gen Z cohort. 

The new cohort of employees

Millennials are no longer the new kids on the block when it comes to employment. More and more Gen Z employees are graduating and entering the workforce. 

Hiring Gen Z has plenty of benefits. You can welcome fresh, motivated people to your organisation. Gen Z employees bring energy, passion and technological skills only a digital native possesses. 

By and large, Gen Z workers are eager to learn and so used to a fast-paced digital world that they won’t waste time. 

This can mean great things for team productivity and professional results. 

What young people expect from work

Young people want more from work. This is a good thing. It means that the landscape is evolving and that leaders have new opportunities to adapt and change.

In a study by Handshake, 70% of Gen Z survey respondents prioritised pay as part of a fresh approach to work-life balance and adaptation to the rising cost of living. But money still isn’t everything. 

Overwhelming, Gen Z employees look for career mobility, always searching for opportunities to grow. This means that Gen Z workers want learning materials and professional development. 

At the heart of the Gen Z mindset is a focus on better health and wellbeing. According to Business Insider, Gen Z employees are so committed to balance and flexibility that they are willing to leave a role that doesn’t offer these things. Sometimes, this means mental health support. Other times, it means openness to remote and hybrid work arrangements.

Relationships matter to Gen Z employees, who consider work friendships and team engagement essential to a positive workplace culture. Gen Z are looking for community with a focus on diversity and inclusion, plus a purpose-driven mission that sees them working towards a cause.

How to attract Gen Z employees to your team

Young people look for different things in a job than their older counterparts. If you want to attract Gen Z talent to your organisation, you have to meet talent in the right places.

Importantly, you can’t underestimate the power of social recruiting. Gen Z employees are at home online. Research indicates that Gen Z users spend between 24 and 48 hours a month on TikTok, and that’s not to mention a host of other social media platforms.

Your talent attraction strategy must align with where Gen Z talent spends time. In a world where 92% of employers use social media to attract talent, becoming one of them can help you reach young, highly skilled professionals.

Communicate an offer that provides Gen Z workers with the things they’re looking for, and you’ll soon discover an all-new talent market.

Need help with hiring?

At Heart Talent, we can help you learn how to attract all kinds of talent! Contact us today to find out more.